How can I discuss the Higher Education MHFA bespoke content when promoting the MHFA course?

To effectively talk about and reference the Higher Education MHFA bespoke content for potential learners, we recommend the following steps:

• Utilise key messages: Download our key messages for the MHFA course. These messages are designed to assist you in communicating the core aspects of the MHFA course to both clients and individual learners. They also include information on the Association of Mental Health First Aiders®, the MHFAider qualification, and brand guidance.
• Tailor messaging: When discussing the MHFA course and Higher Education MHFA bespoke content, consider the needs of the audiences you have previously delivered the Higher Education MHFA course to. Adapt the MHFA course key messages to highlight the tailored content for this setting.

Below, you will find some examples of how to incorporate the bespoke content into your messaging.

• ‘Experience the market-leading MHFA course developed by MHFA England, with tailored content designed for higher education settings. Gain the knowledge and skills to spot the signs of poor mental health within these settings.’
• ‘Increase your confidence in supporting individuals through MHFA training. Delivered with statistics and activities relevant to higher education settings, this course helps you provide targeted support to those around you.’
• ‘The MHFA course has been developed through an inclusive lens, with input from people with lived experience and in collaboration with clinical practitioners, learners and workplaces. Become an MHFAider with specific knowledge on mental health within higher education settings.’

Additionally, we recommend familiarising yourself with our Instructor Member marketing and communications guide on the dashboard. This resource will help you better understand the MHFA England brand and how to talk about our courses.

Please clarify in your discussions that while the bespoke content addresses specific setting needs, the overall structure and learning outcomes of the MHFA course remain the same.

We’ll regularly review this approach to ensure it works for you and provide any additional support you may need.